How do you measure social media ROI? What should you be measuring? Are you seeing a return on your efforts? Is it even worth your time to be using social media tools in sports, or any industry for that matter? Luckily, SportsNetworker’s featured expert, Amy Martin with Digital Royalty, breaks it down for us in this video to show you exactly what you can do to measure your results using social media.
(This is a must-watch video for anyone serious about learning how to maximize social media… via @lewishowes).
About Amy Martin
Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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