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Pro-Athlete Bloggers

One of the first posts I ever wrote for SportsNetworker was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!

Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.

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Twitter Sports Marketing Guide

Introducing Sports Networker’s exclusive Twitter sports marketing guide, where we have analyzed the top twitter users in sports and created tried and true tips on how teams are marketing their team to interact and build a relationship with their fans to create some of the highest follower lists on Twitter

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Landing a Job in Sports: Job Application Advice

Last week we posted a job description looking for a new community manager for our sites. The response was overwhelming and we received many amazing resumes and applications. The top 10 were invited to participate in the next stage of the search by submitting video posts explaining why they wanted the job. The videos showed clearly why these candidates made the top 10 cut to begin with. They are dedicated and passionate, something we value a lot for our company.

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The Nets’ Blueprint Wall: Extending the Story

Just before July 1, the Nets began to unveil a 225 foot x 95 foot painted sign on the side of a building at 34th Street & 8th Avenue in midtown Manhattan. The wall features prominent images of the Nets’ new owner, 6’8″ Russian billionaire Mikhail Prokhorov, and part owner & hip-hop legend, Jay-Z. Above their faces is the phrase, “The Blueprint for Greatness.” The Nets feel strongly about the direction their team is heading, and the wall is a tribute to the positive growth this organization continues to make.

The wall is part of an aggressive marketing campaign (along with several major digital and print advertisements), placed within walking distance of New York Penn Station, a major hub for the Nets moving forward. They will move to Newark for the next two seasons, at least, and then permanently to Brooklyn. Many, many Nets fans will pass through Penn Station in the years to come.

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How to Land a Sports Internship

With the unemployment rate in the United States currently at staggering heights, whether a college student or a college student’s parents, everyone is looking for a way to get his or her foot in the door.

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How to Follow the World Cup

June 11th 2010. I’ve been counting down to this day for what seems like an ice age! For those of you who may not be aware, (if that’s possible) today is start of the 2010 Football World Cup in South Africa. This is the first tournament held in the continent of Africa and promises to…

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What You Need to Know About Facebook’s Recent Announcements

Note: While this article is heavy on tech and social media, the following information is very important, and the implications for all of us in the sports industry are clear. In case you weren’t aware, Facebook made some pretty big announcements at last week’s F8 Conference. Mashable‘s Pete Cashmore went so far as to say…

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One In a Trillion: How Mark Titus Wins with Social Media

Mark Titus is a former walk-on basketball player for The Ohio State University.  On the court he was fairly unremarkable, playing 47 minutes and scoring 9 points in his collegiate career. However, off the court is where Titus shines. In November 2008 he started his blog, Club Trillion. The trillion part of the name comes…

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Minor League Teams and Social Media

Q: Can Minor League Teams Build Social Media Followings? Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand…

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Sports Debate: What Athletes Should Be Using Social Media?

Question: Who can benefit more from social media: small-time or big-time athletes? Ryan: My initial reaction is small time athletes and big-time athletes once their career is in a decline. I will start with the argument for small-time athletes. Upper echelon and mainstream athletes already have significant followings. Many have endorsement deals, sell tons of…

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