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NHL Is Thriving, Especially In Canada

The NHL has hit pay-dirt in its new broadcasting rights deal. Rogers Communications and the National Hockey League have come to terms on a 12 year, $5.2 billion contract. Rogers Communications is Canada’s dynamic communications and media company.  In a move to strengthen its sports presence, Rogers has recently purchased a 75% stake in professional sports…

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Vancouver Canucks Fire Alain Vigneault After Another Early Playoff Exit

After suffering a first-round defeat for the second consecutive season, Vancouver Canucks’ general manager Mike Gillis announced on Wednesday that he had fired head coach Alain Vigneault and two of his assistants, Rick Bowness and Newell Brown. Vigneault was hired on as the team’s head coach in 2006, and when Gillis stepped in for former…

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Canadian Sporting Community Grow Mos In Support Of Movember

Having started in Australia in 2003, Movemberhas now become a global movement: running campaigns in 21 countries around the globe. During November each year, Movember is responsible for the sprouting of moustaches on male faces around the world.  The aim of which is to raise vital funds and awareness for men’s mental health, specifically prostate…

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Social Media Activation During the NHL Stanley Cup Playoffs

Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a…

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Six Unique Holiday Themed Sports Promotions

With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess. In this piece we will look at 6 different ways teams are trying to raise money…

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General Managers Embrace Social Media

At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.

While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.

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