After suffering a first-round defeat for the second consecutive season, Vancouver Canucks’ general manager Mike Gillis announced on Wednesday that he had fired head coach Alain Vigneault and two of his assistants, Rick Bowness and Newell Brown. Vigneault was hired on as the team’s head coach in 2006, and when Gillis stepped in for former Read more →
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Canadian Sporting Community Grow Mos In Support Of Movember
Written by on November 29 2012 last updated on November 29 2012 in Sports BusinessAdministrated by Trevor Turnbull
Having started in Australia in 2003, Movemberhas now become a global movement: running campaigns in 21 countries around the globe. During November each year, Movember is responsible for the sprouting of moustaches on male faces around the world. The aim of which is to raise vital funds and awareness for men’s mental health, specifically prostate Read more →
Social Media Activation During the NHL Stanley Cup Playoffs
Written by on May 18 2012 last updated on June 8 2012 in Social Media in SportsContributed by melissamarchionna
Teams in the NHL Stanley Cup Playoffs have been doing a fantastic job of capturing both the die-hard and casual fan’s attention throughout the playoffs. With the NHL being the “inferior” member of the major four sports in the United States, they need to do all they can to differentiate themselves. Social media is a Read more →
Six Unique Holiday Themed Sports Promotions
Written by on December 21 2011 last updated on December 21 2011 in Sports MarketingAdministrated by Steve Richards
With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess. In this piece we will look at 6 different ways teams are trying to raise money Read more →
General Managers Embrace Social Media
Written by on September 21 2010 last updated on November 3 2011 in Social Media in SportsSubcribed by Sam Chan
At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.
While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.
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