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Social Media Report Card – The NHL

In full disclosure, VaynerMedia assists the National Hockey League with their online and social media presence. Therefore, to be fair, I will not be assigning the NHL letter grades as I have done for the NBA and the NFL, rather I will leave it to you, the reader, to decide the league’s grade. Please leave…

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The Bowl Conundrum Structure Needs Public Relations Help

BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…

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Social Media Report Card – The NBA

Over the next four weeks, I am going to write about the social media presence of the four major sports: the National Basketball Association, the National Football League, the National Hockey League, and Major League Baseball. Over the past year or so, each league has adopted social media in its own way, and each league…

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India’s Top Sports Tweeps: Part 1, We The People

(This is a guest article by Anita Lobo) Sports & social media have received a lot of attention worldwide, particularly over the opportunity or threat twitter represents. However, the adoption of twitter by the athletes has been considerably slower in India. This list presents top sports tweeps i.e. the ‘early adopters’ who actively reach out…

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Sports Images Take a Beating, Making Effective PR All the More Important

The sports industry has been fraught with public relations challenges the past 10 days. When I began to form this post in my head, the “only” examples were Michael Vick, Brett Favre, Plaxico Burress and Major League Baseball. Today I add to that the National Football League and ESPN. What could be more appropriate for…

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What Happens in Vegas, Starts with Social Media

True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events. Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a…

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Keep it Personal or Get Down to Business?

 There are not enough hours in the day to successfully manage a plethora of social media profiles.  The bottom line is that you need to make money.  Social networking sites will help you build a strong network of contacts, but you still must devote a large portion of your business day to selling and perfecting the actual…

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13 Underrated Sports Professionals on Twitter

Lewis asked me to highlight some of the most influential sports business people on Twitter, and I’m all about making Lewis, and more importantly the Sports Networker audience happy. But when I sat down to make that list, all I could think about was BORING! Those people aren’t hard to locate, in fact if they’ve…

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5 Ways to Use Twitter: Promote Your Sports Company Or Personal Brand

Image by bluemedia1 This is a guest post by Ryan Stephens Sports companies and brands have traditionally been slow at adopting web 2.0 and social media strategies. This is unfortunate because fans are all over the web having conversations about your brands without you. Joining this space, and potentially becoming a prevalent figure in this…

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