Note: While this article is heavy on tech and social media, the following information is very important, and the implications for all of us in the sports industry are clear. In case you weren’t aware, Facebook made some pretty big announcements at last week’s F8 Conference. Mashable‘s Pete Cashmore went so far as to say…
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One In a Trillion: How Mark Titus Wins with Social Media
Mark Titus is a former walk-on basketball player for The Ohio State University. On the court he was fairly unremarkable, playing 47 minutes and scoring 9 points in his collegiate career. However, off the court is where Titus shines. In November 2008 he started his blog, Club Trillion. The trillion part of the name comes…
Minor League Teams and Social Media
Q: Can Minor League Teams Build Social Media Followings? Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand…
Now is the Best Time to be a Sports Fan
As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…
Sports Debate: What Athletes Should Be Using Social Media?
Question: Who can benefit more from social media: small-time or big-time athletes? Ryan: My initial reaction is small time athletes and big-time athletes once their career is in a decline. I will start with the argument for small-time athletes. Upper echelon and mainstream athletes already have significant followings. Many have endorsement deals, sell tons of…
Pay Attention to the Little Things (and People)
An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…
Social Media Report Card – Steve Nash
In November 2009, I introduced a series of articles I called ‘Social Media Report Card,’ where I graded each of the four major sports leagues – NBA, NFL, NHL, and MLB – on their social media presence. I made a point of being harsh. In particular, I criticized each of the leagues for only utilizing…
Twitter and the Premier League
(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…
What Happened to the Old Gilbert Arenas?
Update: Today, Gilbert Arenas was suspended indefinitely and without pay from the National Basketball Association. Keep in mind that this article was published before the suspension was announced. A couple of months ago, I wrote a post about Gilbert Arenas, calling him the true pioneer of social media. Far before Shaq had 2.7 million followers…
Sports Business Weekly Buzz
Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)
For Iverson and the Sixers, the Answer is Social Media
For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…
Social Media Report Card – The MLB
Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…