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What An Endorsement Means for the World’s Biggest Sports Apparel Brands

In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…

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World Junior Hockey Championships

TSN Decides To Charge Fans For Online Feed During 2013 World Junior Hockey Championships In Russia

A once free service has left fans of the World Junior Hockey Championships in a state of annoyance and utter frustration, to say the least. The Sports Network — or more commonly known as TSN — is Canada’s equivalent of ESPN in the United States; TSN used to provide a free online feed of the…

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Canadian Sporting Community Grow Mos In Support Of Movember

Having started in Australia in 2003, Movemberhas now become a global movement: running campaigns in 21 countries around the globe. During November each year, Movember is responsible for the sprouting of moustaches on male faces around the world.  The aim of which is to raise vital funds and awareness for men’s mental health, specifically prostate…

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Will Social Media Kill Sports Radio?

So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio,…

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