ticket sales tips

Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket?

“People buy products for what they can do, not what they are” – Anonymous

It’s about people in the seats and the job of ticket sales reps to bring out large groups of people to fill those seats. Everyday your staff is working to fill the stadium by contacting new companies, develop fundraising campaigns for non-profits, organizing youth nights, or fulfilling current client’s requests for the next upcoming game. This is great, but then what?

When you are in the business of sports you work inside a stadium that might be the Mecca for many sports fans. You don’t ask for personal autographs from the athletes, and you might even see professional athletes on a regular basis. It’s far too easy to forget all the fascinating elements you have at your finger tip which can be leveraged to increase fan interaction and group size. Here are 4 quick steps that will help grow your ticket sales numbers each year: [click to continue…]

About Kristen Sonsma

Kristen Sonsma has spent most of her sports career in ticket sales with experience in the AFL, MLS, and NHL. Connect with her on LinkedIn or on Twitter

More Posts (13)

{ 0 comments }

1. Ask yourself, “Why do I want to be in sports ticket sales?” If it’s because you’ve always wanted to work for a sports team, consider that you may have wanted the job for the wrong reasons.

2. Be in love with success as much as you are in love with the job. Don’t take the job simply because you wanted to see your name next to the team logo on a business card.

3. Understand that you’ll have all kinds of people you’ll need to interact with effectively, including some that you wouldn’t want to necessarily hang out with. Look past your own personal bias, and treat everyone the same: Like Gold. [click to continue…]

About Bill Guertin

Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.

Web | More Posts (19)

{ 3 comments }