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The Top News In #Sportsbiz – 03.25.13 – 04.01.13

Sports Business Justin Verlander Becomes Highest Paid Pitcher In Baseball Detroit Tigers starting pitcher Justin Verlander signed a record $180 million contract on Friday making him the highest paid pitcher in the history of baseball. Just two months ago, Felix Hernandez of the Seattle Mariners had signed a seven-year contract worth $175 million, the richest contract for…

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The Top News In #Sportsbiz – 03.11.13 – 03.18.13

Sports Business March Madness Becoming One of the Most Valuable Sports for Advertisers Most fans think of sports advertising, they think of the Super Bowl. But now, college basketball is proving to be one of the most valuable sports for advertisers. In the last 10 years, the NCAA Division I Men’s Basketball Tournament, more commonly known…

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Top Brands Dive into Sports Sponsorships

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.

Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.

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Sports Business Weekly Buzz

Bob Arum Says Deal Reached For Yankee Stadium To Host June Bout Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP. Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout. (www.sportsbusinessdaily.com) LPGA renews Blue…

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Sports Business Weekly Buzz

Time buy would move AVP to ESPN and ABC By Terry Lefton & John Ourand The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule,…

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Sports Business Weekly Buzz

Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…

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Sports Business Weekly Buzz

ESPN 3D to show soccer, football, more Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network. ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South…

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Sports Business Weekly Buzz

TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…

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Sports Business Weekly Buzz

Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)

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Sports Business Weekly Buzz

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

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