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The Rise of Marucci Sports

In 2002, two former LSU athletes were rehabbing their recent injuries with Jack Marucci back in Baton Rouge the topic of conversation turned towards Marucci’s recent hobby. This hobby eventually led Eduardo Perez of the St. Louis Cardinals to do something no one else had done yet in Major League Baseball history. By taking a different approach to the business and providing a higher quality product to the market, Marucci helped create a whole new ballgame.

Jack Marucci, the Head Athletic Trainer at Louisiana State University first started perfecting the craft of hand-made wooden baseball bats as a hobby, originally making them for his son. As the two former LSU athletes, Kurt Ainsworth and Joe Lawrence, rehabbed, they spoke of what to do after their professional MLB careers. Marucci’s hand crafted bats became that future. By 2003, the focus on detail and quality craftsmanship to ensure every hand crafted bat was a ‘gamer’ brought them into ‘on deck’ circles and into the batter’s box.

Kurt Ainsworth was a former LSU All-American and 1st Round draft pick by the San Francisco Giants. He also played on the Gold Medal winning Olympic team in 2000. Joe Lawrence was a former USA Today high school All-American and played professionally for the Toronto Blue Jays. After 8 years in professional baseball Joe returned to LSU to play football.

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4th and Long

A football team in a 4th and long position is poised to make something out of nothing. To attempt a play in a 4th and long position is a long shot…a slim chance. Sometimes a team will go for it when there’s no other choice – time is running out and this is their last chance to score.

Sometimes coaches will go for it on a 4th and long early in the game because they either see a big opportunity right now or they think they’ll have sufficient time to recover if it doesn’t go well. No matter what, it’s usually a very risky proposition to go for it on a fourth down.

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Alex Rodriguez and the Asterisk

Yesterday, Alex Rodriguez became the youngest player in Major League Baseball history to hit 600 home runs, only the 7th ever to hit that milestone… Finally (A-Rod had gone 46 at-bats after his 599th home run before breaking the 600 mark). At 35 years and 8 days old, Rodriguez beat Babe Ruth to number 600 by just over a year and a half. And to reach a milestone that only seven players have ever reached over the course of more than a century is absolutely amazing. However, the big home run wasn’t nearly the event it could or should have been, because of A-Rod’s 2009 admission that he took performance enhancing drugs.

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Sports Clubs, Do You Know Your Audience?

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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Protecting the Dream by any Means Necessary

In the old days of football, receivers used a substance called Stick-Em, a sappy concoction that would make the ball stick to their hands, allowing them to make one-handed catches easily. These days, possession receivers will sometimes wear gloves that have sticky palms so when a leather ball on a dry day hits them, the ball sticks on the glove, making it easier to catch.

Coaches are always admonishing players to protect the ball by any means necessary. We’ve all seen the horrifying plays when a great pass is intercepted by the opposing team. Or maybe when a running back is not protecting the ball well and it’s stripped away from him in an instant.

It’s the same thing with your dreams. The ball represents your dreams and when you watch a football game, it should remind you to protect your dreams by any means necessary because you see what can happen when you lose the ball.

Let’s face it. It’s exciting to birth a new vision or dream and by nurturing it and feeding it, we watch it grow and develop, just as we would a child. It’s ours and it’s special.

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Sports Business Weekly Buzz

Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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Baseball Fans Sidetracked

While Major League Baseball diehards were tuned into each of their favorite teams’ games during everything from LeBron-athon to World Cup soccer, and especially their all-star game, it wasn’t easy for it to hold the attention of the masses according to W. Scott Bailey in the San Antonio Business Journal.

It was reported that Major League Baseball’s All-Star Game, broadcast by FOX, received a 7.5 Nielsen rating which makes it as the least watched Midsummer Classic in history.

My initial thought as we head toward the start of National Football League training camps: is there any sport or off-season activity that would distract NFL fans from their season?

Is baseball officially not America’s Pastime anymore? We’ve long heard that professional baseball television ratings pale compared to the NFL and even the NBA, much of the latter which is broadcast on cable outlets. But a scripted special about where an NBA free agent is going to play next and – soccer?

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How Mental Imagery Helps Athletes Succeed

What is Mental Imagery?

Classically, mental imagery has been defined as:
The ability to form mental images of things or events
By repeatedly calling up images in your mind and rewiring the circuits of your mind toward a realization of those images. The remarkable feature of imagery work is that it can be accompanied by physiological changes.
Experience that resembles perceptual experience, but which occurs in the absence of the appropriate stimuli for the relevant perception.
Involves focusing your mind to visualize yourself in a certain situation and doing well in that situation.
A cognitive psychological skill in which the athlete uses all the senses to create a mental experience of an athletic performance

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Pro-Athlete Bloggers

One of the first posts I ever wrote for SportsNetworker was about Gilbert Arenas, the true pioneer of the social media space for professional athletes. Shaq gets the credit for being the one who led the way, because of his use of Twitter, but Gilbert was in the space first. And Gilbert was a blogger! Forget Shaq writing 140-character tweets in 2008, Gilbert was writing blog posts that consisted of hundreds if not thousands of words… two years earlier!

Anyway, this post is not about Shaq or Gilbert Arenas or anyone you’ve likely heard of before. This post is about Swedish professional golfer Alex Noren and minor league baseball player Matt Antonelli. Why? They’re both professional athletes and outstanding bloggers. We focus so much on Facebook & Twitter as the tools athletes should be utilizing, but let’s not forget the power of the blog.

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London Sports Networker Event

Back by popular request, Sports Networker returns to the international stage one again this fall as it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.

The event will begin at 6:00 p.m on August 6, 2010, and sports professionals will have the opportunity to network in what will be one of London’s premier sports restaurants to watch the 2010 World Cup this summer.

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Sports Business Weekly Buzz

The Elliptical For The Rich, Tai Chi For The Poor

* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.

* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.

Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage

* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.

* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.

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Bubba Watson Tops List of Rising Sports Stars to Watch in July

Rising Sports Stars is a new monthly list distributed by Brand Affinity Technologies (BAT) and ranks the top ten U.S. professional athletes from all major sports who experienced the greatest relative growth in popularity during the prior thirty days.

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