We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.
Tag Archives | Sports
Unusual Sports the Media Doesn’t Cover
There are a few not-so-common sports around the world that rarely, if ever, grab our attention. Here are just a few:
The World Cup (publicity) Winner is…The Vuvuzela
Some have called the vuvuzela’s sound bothersome, others want them banned, and South Africa calls it a symbol of its brand of football. Last Friday, World Cup soccer began with the biggest buzz I’ve every heard when soccer was the lead topic. Game chat didn’t last long, however. It was drowned out by another kind of buzz, the vuvuzela.
How to Follow the World Cup
June 11th 2010. I’ve been counting down to this day for what seems like an ice age! For those of you who may not be aware, (if that’s possible) today is start of the 2010 Football World Cup in South Africa. This is the first tournament held in the continent of Africa and promises to…
Stephen Strasburg’s Social Media Potential
If you don’t know about Stephen Strasburg, let me introduce you. Strasburg is a starting pitcher for the Washington Nationals. He was the number one pick in the MLB Draft last year and made his major league debut earlier this week: 7 innings, 4 hits, 2 earned runs… and 14 strikeouts! Quite the impressive entry…
The Off-Season Businesses of Pro Football Players
Just because a pro player has on-field success does not mean he’ll have automatic off-field business success. He often struggles with identity crisis issues when his name and face doesn’t bring immediate recognition. The NFLPA works hard to provide players and retired players with the tools and resources to be successful during post-football life. The…
World Cup by Word of Mouth
Following on from my last article, The World Cup Brings Big Opportunities Brands, I’d like to keep the focus on the World Cup and highlight another great marketing campaign revolving around the tournament.
Last week I had the opportunity to catch up with a few members of the team from 1000heads, a word of mouth agency here in London, and one of the (many) things we spoke about was their 32 Dishes campaign.
John Wooden: Remembering a Great Coach
“Be prepared and be honest.” We are gifted with a multitude of inspirational quotes by a man of indescribable strength and character. Raised on a small farm in Indiana, John Wooden’s parents instilled lessons into him that would not only last a lifetime but transform the lives of all he came in contact with. “Do…
The Beginning of the Mobile Takeover
(This is a guest article by Michael Coco) We all strive on the ability to obtain information when and how we want it; and it is becoming more and more popular to receive that information through our mobile devices. Millions of people use Twitter, Facebook, LinkedIn, and many other social networking sites every day. The…
My Top 10 Mobile Sports Apps
It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all. I have composed a list of my personal favorite mobile applications so that you can be up to…
Don’t Let the Competition Get the Best of You
(This is a guest article by Stan Popovich) Many athletes sometimes get anxious when they play against a tough opponent. Here is a list of techniques to help manage the stress of playing against tough competition. 1. Learn as much as you can about your opponent. Remember, there is always something to learn about your…
Sports Executives Association Event – NYC
The Sports Executives Association (SEA) is excited to host its first live networking event June 24th in New York City. This inaugural, members only, event will be hosted by PlayBeautiful, an interactive, community-driven pop-up venue is celebrating the 2010 FIFA World Cup for 30 days in NYC. They will be featuring match viewing parties, player appearances,…