Do you want to improve your promotional sports writing skills? Just like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer. Follow these secrets and you’ll move up the field to sports promo writing victory.
Preparation – If you’re new to promotional sports content writing, stick with topics you know best so you can do a minimum of research. As you progress, if you’re not familiar with a topic, take ample time and energy to research so you become familiar with the topic and comfortable talking about it like an old friend.
Headline – It MUST grab your readers’ attention as soon as their eyes hit the page. Your headline can set the tone for your copy or it can simply present an idea. It should only be a few words and hit your reader between the eyes with the wow factor. It’s the very foundation of your copy and you should spend the most time on this. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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You’ve probably heard about the exciting life of a sports writing career. Maybe you envision traveling from stadium to stadium, hanging out with Al Michaels and Chris Collingsworth. Or, maybe you see yourself writing on a beach somewhere, drink in one hand, laptop in the other after interviewing superstar athletes.
Well, I’ve been a sports content writer for almost three years and I’m going to reveal some common myths – what some will tell you – vs. what it’s REALLY like to make your living as a freelance sports writer.
Myth #1 – The dollars will just roll in. Don’t quit your day job, and make sure you have plenty of cash in savings before you decide to go full-time. It takes time to build up a nice arsenal of sports clientele and even if you’re aggressive and well-connected, it still takes time to build credibility, complete the work, market yourself, “do” social media, and write your own blog or newsletter to prove your writing genius. Before you head to the beach or pool with your laptop, do your homework and work out a time line for launching as a full-time sports writer. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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What are the hottest employment prospects in sports? These days, its the sports-related companies making news. Everyday, something new and exciting is breaking in the sports business world: new product launches, new companies, new divisions, new corporate sponsorships, new vice presidents, new arenas, new channels, new programming, new sporting events – you name it – sports entities of all sizes and from every sector are making big, bold announcements every single day.
Who They Are & How You Find Them
So, how do you find them? It’s simple. The hottest employment prospects in sports can be found in the SportsBusiness Journal, Advertising Age, Brandweek, Adweek, The Wall Street Journal, BusinessWeek and USA Today, to name just a few.
This is what I call the hidden job market in sports. It’s a virtual goldmine for anyone looking to launch a sports career. Or even a small business.
Years ago, as the proud owner of a one-man sports marketing firm in my early-20s, I utilized those same publications for client leads all the time. That’s how I launched and built my sports business and my sports career.
It’s also how you can launch and build your own sports career. Twitter, Facebook and other social media sites can be terrific resources as well. [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
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A lot of us endure setbacks in life, but few are lower than what a 15-year-old aspiring athlete experienced when he heard his mother’s parting words as he walked out the door with his worldly possessions in one small duffel bag: “I wish you’d never been born.” Little did he know, those would be freeing ones.
Sam Bracken eventually forgave his mother for that comment and choices she made that hurt him as a child. He realized that her following words that day – that he’d one day thank her, were in fact, true.
The book, “My Orange Duffel Bag; a Journey to Radical Change” is a creative, uplifting work of art in words, pictures and design. It is a combination story about Bracken’s difficult childhood to his realization that he had to change if he wanted to live. It spotlights his emergence as a standout football player and honors graduate at Georgia Tech, and follows his decision not to pursue his initial desire to play in the NFL, but to help others. It is also a guidebook of sorts, with questions that provoke and challenge those who want to change in their lives. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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