I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester. Working in ticket sales a few years later, I searched for ways to capitalize on this point. In today’s ticket…
Tag Archives | Sports Social Media
Social Media Report Card – The MLB
Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…
The Bowl Conundrum Structure Needs Public Relations Help
BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…
Attention Athletes Using Social Media: Care!
On September 21st, @NYJET_Prime tweeted to Dustin Keller, “Hey, I just sprung for a white Keller Titans Jersey, I’m starting to sniff favorite Jet ever, lol. Pls sign 15 year contract!” Two days later, Keller replied, “Hey @NYJET_Prime Thanks. Appreciate the support. Check out this video I made for you http://bit.ly/3PWTyz.” The ensuing reaction from…
SXSW Panel on Sports and Social Media: Need Your Vote!
Sports Networker needs your vote! We submitted to conduct a panel at SxSW next year to talk about how social media is changing the sports world. We all know the sports industry is behind the times on using new media, however, it seems as though teams and companies are starting to see the value. In…
How to Find a Sports Social Media Manager
Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.
Take Your Game To Another Conference: (Affiliate Summit Recap)
I know most of you like to attend all of the sports industry conferences and trade shows, but if you really want to start connecting with your customers and fans online, then you need to check out the Affiliate Summit, along with other social media conferences. Some of the recognizable names in attendance were: Gary…
Hop On The Social Media Wagon In One Month
Image by Matt Hamm Lewis asked me to discuss the benefits of blogging to enhance your sport marketing efforts this week. Being a huge advocate of blogging, this shouldn’t be a problem for me, but when I sat down to write the words didn’t flow. I suspect because in my mind there’s a logical progression…