photo by Kaloozer
(This is a guest post by Josh Nason)
If you’re a sports fan, I’m fairly certainly that you’ve heard the letters “UFC” uttered at some point over the past several years — especially if you watch ESPN.
But to understand the world’s biggest mixed martial arts (MMA) organization is to truly appreciate what UFC President Dana White and majority owners Lorenzo and Frank Fertitta have been able to do since purchasing the defunct group for $2 million back in 2001 — marketing a combat sport and turning it into a worldwide pop culture phenomenon in today’s p.c. culture.
The UFC helped fill a void that both boxing and pro wrestling has managed to nearly completely disinterest by going to an age-old simple formula: putting two people in a fight, shining a light on why you should want to watch them fight and then, over-delivering.
Need convincing that the UFC has staying power? Here’s five points to consider that should change your mind: [click to continue…]
{ 4 comments }
I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester. Working in ticket sales a few years later, I searched for ways to capitalize on this point.
FOLLOW US