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Tag Archives | sports in the united states

How Sports Marketing Makes the Super Bowl

It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…

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LeBron James Further Destroys PR

Really LeBron?

I just shook my head and mentally shook LeBron James by the collar when I read his tweet directed at critics, yesterday: “Don’t think for one min(ute) that I haven’t been taking mental notes of everyone taking shots at me this summer. And I mean everyone!”

(For the record, I wouldn’t lay a hand on a man three-times my size, especially if I was coaching him.)

Ok, so I guess I won’t be invited to his South Beach Christmas Bash. Oh, well….

Missed drinks donning umbrellas with The Decided aside, James is still a young player in the NBA. He has no championship rings and he still has lots of endorsements to sign before he comes close to Michael Jordan, the star basketball player he has been most compared. James’ endorsements may even trail Tiger Woods’.

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The Rooney Rule

According to Wikipedia, “The Rooney Rule, established in 2003, requires National Football league teams to interview minority candidates for head coaching and senior football operations opportunities. The rule is named for Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the league’s diversity committee, and indirectly the Rooney family in general, due to the Steelers’ long history of giving African Americans opportunities to serve in team leadership roles. It is often cited as an example of affirmative action.”

Those are the facts in a nutshell. The opinions and results, however, are steeped in controversy and conjecture. Any potential NFL coach is groomed and prepared with years of hands-on training and development, progressing from a supporting role to head coach. Coaches are chosen based on character, commitment, work ethic, leadership and motivational skills, and of course the ability to create winning football teams.

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Stephen Strasburg’s Social Media Potential

If you don’t know about Stephen Strasburg, let me introduce you. Strasburg is a starting pitcher for the Washington Nationals. He was the number one pick in the MLB Draft last year and made his major league debut earlier this week: 7 innings, 4 hits, 2 earned runs… and 14 strikeouts! Quite the impressive entry…

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Legends, Sunburst & Silver Chalice Big Players in Partnerships

Legends Hospitality Management The name definitely encapsulates the partners’ reputations in their given leagues and by no stretch the status of their owners as well.  By the fall of 2008 the New York Yankees, Dallas Cowboys and Goldman Sachs had formed a food and retail company in Legends Hospitality Management LLC.  George Steinbrenner’s Yankees and…

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Using the PR Power of March Madness

In reading Gail Sideman’s recent article about March Madness being the NCAA‘s best PR campagin, I began to think of the other PR benefits provided by this tournament. I grew accustomed to watching the Iowa Hawkeyes. Guys like Ricky Davis, Acie Earl, Reggie Evans, Russ Millard and BJ Armstrong (who I met again as he…

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Minor League Teams and Social Media

Q: Can Minor League Teams Build Social Media Followings? Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand…

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NCAA’s Best PR Campaign: March Madness

I’m banging my hands against my head as one of my favorite NCAA basketball teams turns the ball over …again. The Big Dance, March Madness, the NCAA Tournament … it’s begun in a big way! There’s not a neater publicity package that exists than the NCAA Division I Men’s Basketball Tournament. CBS Sports, the event’s…

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