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Tag Archives | sports apparel

Under Armour Chases Nike With MapMyFitness Buyout

Written by in Sports Technology

Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company.  Part of the intrigue behind the move is…

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Uncovering the Hidden Sports Job Market

Written by in Sports Jobs

Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…

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The Importance of Brand Loyalty

Written by in Sports Sponsorship

Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?

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