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Social Media Marketing Book Review – Resonate: Sports Marketing Strategies That Drive Results

Here at Sports Networker our goal will always be to support your goals of finding a job in sports. We probably use the term “dream job” too often, but I really do believe it is a dream to get paid to do something you love every day. Our mission is to make that dream a…

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Social Media Provides Relevance For Olympic Athletes

The Olympic Games only come around every four years; not news to most.  But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…

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Sports Marketing Using Social Media

Sports marketing is a very important part of any successful sports franchise.  Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…

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Playing Within Facebook’s Rules

(This is a guest post by Joseph Yi) While there are plenty of articles that discuss the advantages of running a promotion on Facebook, what few mention are the difficulties in actually getting a promotion that falls within Facebook’s promotions guidelines launched. In what can only be described as ambiguous and unclear, Facebook’s Promotions Guidelines…

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Limits of a Team’s Brand

When sports teams first began using social media, they gained followers and fans primarily because of their brand. Fans wanted to be part of their favorite team’s community and sports teams were more than happy to have them. Still, many sports teams eventually faced the realization that their brand could only bring them so far. Teams that relied on their brand identity to generate interest soon discovered that after most ‘hardcore’ fans had discovered their teams Facebook or Twitter page, the numbers dropped off. To attract the casual fan, teams had to prove to them that they could bring value.

For teams, providing value to fans means winning games. Winning games fills seats and keeps fans happy. When it comes to creating value on social media platforms though, winning doesn’t necessarily translate into happy fans or engagement. Winning will get fans interested in a team, but it doesn’t necessarily mean it will get them to follow or like their fan page.

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Creating Brand Advocates Through Word of Mouth

This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.

A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.

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Should teams look beyond Facebook & Twitter?

We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…

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Will Social Media Become Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush.  Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers…

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