As the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. Without question, Game 7 was the most dramatic contest of the entire Playoffs. Surprisingly, a…
Tag Archives | Social Media and Sports
Social Networking Promotes “Go Outside and Play”
Remember when your mother told you to “go outside and play,” and when you went outside there was a neighborhood full of kids waiting. There used to be a time when you felt like playing a pick-up game of football or flashlight tag that it was actually quite easy to find others to play with….
Should teams look beyond Facebook & Twitter?
We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…
LeBron is Missing a Massive Opportunity
Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and…
For Iverson and the Sixers, the Answer is Social Media
For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…
Social Media Report Card – The MLB
Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…
Social Media Report Card – The NHL
In full disclosure, VaynerMedia assists the National Hockey League with their online and social media presence. Therefore, to be fair, I will not be assigning the NHL letter grades as I have done for the NBA and the NFL, rather I will leave it to you, the reader, to decide the league’s grade. Please leave…
Social Media Report Card – The NBA
Over the next four weeks, I am going to write about the social media presence of the four major sports: the National Basketball Association, the National Football League, the National Hockey League, and Major League Baseball. Over the past year or so, each league has adopted social media in its own way, and each league…
VaynerMedia: How To Brand Pro Athletes Online
There are some amazing individuals out there who really get it when it comes to sports and social media. Amy Martin, AJ Vaynerchuk, Gary Vaynerchuk and others really know the hottest trends when it comes to helping not only pro sports teams but also some of the top pro athletes become even bigger by using…
SEC Caught in PR Firestorm Over Social Media Policy
Southeastern Conference associate commissioner for media relations, Charles Bloom, has had better weeks. Actually, so has everyone in the SEC offices in Birmingham, Ala. Just days after a conference ticket policy went into place, the SEC began to receive unprecedented criticism from season ticket holders at its 12 member schools to media nationwide. The primary…
Transformation: The Future of Sports + Social Media
Or since transformation can be negative, let’s say intelligent growth or evolving. People in the sports world do it all the time when they add another dimension to their game, or when they improve upon a certain facet of their skill set. Joe Mauer adding more power to his arsenal, LeBron improving his defense and…