During the last weekend of February the spectacle that is NBA All-Star weekend descended upon Orlando, Florida. It seems that more than any other sports league, the NBA celebrates its star players by attracting the biggest names in entertainment, creating interactive experiences for fans, and providing a festive atmosphere for all who attend the three-day…
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We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.
American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.
Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.