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The Cure for “Salesheimer’s Disease”

Have you ever been ‘frozen’ in a ticket sales conversation? We all get that sinking feeling every once in a while.  You’ve either lost your place in the conversation, got distracted, or reached a verbal dead end.  It’s been called “Salesheimer’s Disease”; your brain goes numb, and it feels like there’s nothing left to say…

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Fire All the Salespeople

There is a common problem I see brewing in sports ticket sales organizations across the nation.  It started about 18 months ago, and has been spreading like a virus, bleeding organizations dry.  I’m not sure where it started, but I know how it can be stopped. Here’s the problem: We’re allowing the economy to lull…

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Tips on Apologizing for Salespeople

Tiger Woods delivering his 13-minute speech was finally what hundreds of millions of people were waiting to hear.  “I know I have bitterly disappointed all of you,” said Woods.  “I have made you question who I am and how I could have done all the things I did.  I am embarrassed I have put you…

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7 Social Media Tips for Sponsorship Sales

Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions.  99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…

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