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Tag Archives | Rory McIlroy

PGA Tour Needs A Star BRAND, Not A Star Golfer

Golf journalists, analysts, and fans alike have been discussing the sport’s future at quite some length in recent years. Seemingly since that now infamous night involving Tiger Woods in November 2009, when the most iconic sports icon came crashing (no pun intended) down to earth, golf has been searching for its next star. When Rory McIlroy won…

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What Will a Victory at the Masters Mean for Rory McIlroy?

Last year was perhaps the best of Rory McIlroy’s career. Coming off of his first major win at the 2011 US Open, he followed it up in 2012 by with a USPGA title. He was then a key part of one of the most remarkable sporting comebacks in history, when Europe fought back from down…

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Athlete Couple Branding: Rory McIlroy and Caroline Wozniacki

Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number one…

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