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Sports Marketers Need To Understand The Human Nature Of Spectators

Guest Post Submitted By Josh Landson Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players and…

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How to Gain an Edge Over Your Competition

Every athlete knows, without a shadow of a doubt, that daily practice of his/her craft is essential to gain a winning edge over the competition. Just as important though, is mental toughness; the ability to overcome challenges and setbacks. Having a psychological edge that enables you to cope with higher-than-average demands from team owners, coaches,…

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