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Growth in Sponsorship Opportunities for Women’s Sports

Written by in Sports Sponsorship

In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events.  Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …

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