In reading Gail Sideman’s recent article about March Madness being the NCAA‘s best PR campagin, I began to think of the other PR benefits provided by this tournament. I grew accustomed to watching the Iowa Hawkeyes. Guys like Ricky Davis, Acie Earl, Reggie Evans, Russ Millard and BJ Armstrong (who I met again as he represented Derrick Rose and accompanied him to throw out the first pitch at a White Sox game the next day after being selected #1). Later I began playing football for the Panthers of Northern Iowa, it was guys like Matt Schniederman, Ben Jacobsen (the player) and returning alum coach Greg McDermott that brought the rise of Panther basketball. Ben Jacobsen brought it again to new heights.
About Tyler Johnson
Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
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