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Athlete Couple Branding: Rory McIlroy and Caroline Wozniacki

Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number one…

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Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

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