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Tag Archives | London 2012 Summer Olympics

Missy Franklin Opts to Keep Amateur Status, Declines Endorsements

After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come. The rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…

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Beats by Dre Angers IOC, Gives Headphones to Olympic Athletes

The 2012 Summer Olympics in London hasn’t just been a venue for world-class athletes to showcase their talents to millions of viewers around the globe. For Beats by Dre — a producer of audio/music equipment and established by rap artist Andre “Dr. Dre” Young — the Olympics has been an opportunity to launch an ambush…

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2012 London Olympics: IOC Social Media Policy Review

Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,…

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