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The Business of Johnny Manziel: A Plot Revealed

Johnny Manziel– an unbelievable talent shrouded in scrutiny and arrogant adolescence. The NCAA – a ruthless organization, which has drawn comparisons to the mob with its nonexistent business ethics, and exploitive policies. These two entities are completely “unaware” of each other’s agendas, despite how much one needs the other to survive. It doesn’t take a rocket…

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The Top News in #Sportsbiz – 08.05.13 – 08.12.13

Take a look at this week’s top news in the sports biz.  The top stories include the Mark Emmert and the NCAA dropping out of the jersey business, The Whistle as a startup company, ServiceMasters becoming title sponsors, FIA Formula E, and Orlando City Soccer club pushing for a new stadium. Sports Business NCAA to…

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Johnny Manziel

Johnny Manziel Allegations: Who’s to Blame?

The Saga of Johnny Manziel – AKA Johnny Football Imagine working for a company for three or four years in your early twenties. Now imagine working for that same company which controls the use of your name and likeness while you are an employee. If you use your name or likeness for your own profit,…

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Johnny Manziel

Texas A&M Goes ‘All In’ With #JohnnyFootball Sports Marketing Campaign For Heisman Trophy

It’s clear from the school’s dedicated website that the sports marketing crew at Texas A&M has gone ‘all in’, so to speak, with its campaign to help redshirt freshman quarterback, Johnny Manziel, win the Heisman Trophy. #JohnnyFootball — as he’s referred to by Aggie fans, media, and much of the college football world — has…

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