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What An Endorsement Means for the World’s Biggest Sports Apparel Brands

In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…

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Summer is Serious

Introducing the New Nike “Summer is Serious” Campaign

In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…

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Houston Rockets

Houston Rockets Diversifying Global Sports Sponsorship Interest With Asia-Based Companies

The Houston Rockets recently expanded their presence on the court, adding Oklahoma City’s James Harden right before the 2012-13 NBA season began. Not to mention, the Rockets had already signed Harvard graduate, Jeremy Lin, a few months prior. But now, the team is expanding its presence off the court and diversifying its global sports sponsorship…

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