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How Jersey Sponsorship Will Penetrate the Big 4 Sports

Potential Jersey Sponsorship in the Big 4 Sports         A recent article in the¬†Sports Business Journal¬†declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…

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