Several different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing insightful opinions and being the source of inside information. Energy is required and displaying a lighter side is desired.
Social media is where the most loyal and passionate fans come to connect with their favorite athletes. It is a platform for athletes to build their fan base, while rewarding them at the same time. Facebook is a perfect way for athletes to be more influential than ever and connect with millions of fans worldwide. The following ten NFL figures are at the top of the mountain:
Most Engaging NFL Players on Facebook
Known for his popularity on Twitter, OchoCinco has also become proficient on Facebook. No one can accuse Chad of not being candid. He expresses himself as openly as can be on a daily basis, but also challenges his fans to think. He is cutting edge with what is new and in vogue. He covers all bases, whether it be speaking Spanish to his subscribers, telling jokes he heard on the street or inviting random fans to attend the next Patriots game on him. Like him or not for his on the field antics, OchoCinco is a storyteller and an innovator when it comes to social media and his near two million facebook subscribers tell quite a tale.
He may be recognized as one of the most feared defenders in the league, but Polamalu is a gentle giant and his compassion comes through clearly on his 2 million+ subscribed Facebook page, the most in the NFL. He shares with his subscribers on a weekly basis, whether through inspirational stories or offers for free tickets, autographs or even a chance to ride a limo with him to a charity event. Polamalu never fails to update his following and he knows that consistency is important. He displays it on the field and on his Facebook fan page. [click to continue…]
Jon Schulman joined BDA Sports Management in September of 2008. At BDA, Jon’s responsibilities include implementing social media strategies for clients as well as working closely with sponsors, league and team social media departments. Jon also has direct contacts at Facebook, Twitter and Youtube along with several private social media companies. Prior to joining BDA Sports, Jon worked for the Los Angeles Lakers Development League team, the Los Angeles D-Fenders. His sports background also includes time spent with the UCLA Basketball department and the San Diego Riptide of the Arena Football League.
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The holidays are fast approaching and many brands have turned to social media for their holiday campaigns. Some brands have made impressive efforts to increase their brand awareness and holiday specials by partnering with current and former professional athlete’s social media accounts. Athletes are among the most followed accounts on Facebook and Twitter and hold a lot of clout. Catalyst Public Relations conducted a
study to determine how
athlete influence effects consumers’ drive to social media. Below are some of their findings:
- Sports fans who follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on Facebook or Twitter.
- Athlete mentions of brands on social media can have an even bigger impact on young (18-34), non-white fans (75% more likely to purchase) and those with kids at home (62%) [click to continue…]
Holly Koski is a Senior graduating in December from Indiana University majoring in Sports Marketing & Management. As the Sports Networker Marketing Intern, she is responsible for managing the Sports Networker Twitter, Facebook and YouTube pages while promoting Sports Networker content through various online marketing strategies.
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This is a guest post by Chris Conway
While sitting in a New York bar watching the New Orleans Saints successfully open the football season last week, it struck me that there is one thing that unites sports fans all over the world. Whether it is the NFL here in the US, rugby league in Australia or the English Premier League (EPL) soccer, today’s sports fans want to be engaged and actively interact with their favorite sports. They satisfy that desire by playing fantasy sports or by getting involved in forecasting weekly results. In Australia we call that tipping. Technology, fast-speed internet access and our increasing use of social media is making this engagement even easier and more fun for the fan. [click to continue…]
I first started watching the ESPYS thinking I was going to write an article on the good and bad that happened during the event. I had my first entries all ready to go, I had segments written bashing Janelle Monae for those trifling singing performances between segments, and pieces written showing my utmost appreciation toward Erin Andrews and Brooklyn Decker for attending the award show; obviously because I have the utmost appreciation for their successful careers. Than as the night progressed I began to acquire a different tune about the ESPYS, one of which was not solely concentrated on the awards and entertainment of the night, but rather on the underlying meaning behind this huge event. [click to continue…]
Matt Clark is currently an intern for Sports Networker, studying sport management and public relations at York College of Pennsylvania. He has an extreme passion for learning about new trends in social media and technology and how it is revolutionizing sports. He has contributed as sports editor for the York College newspaper, been an event manager for collegiate sporting events, intramural supervisor, contributor to the sports information department, and executive board member on the Sport Management Student Association. Matt is heading into his third season as part of the game-day entertainment with the Scranton-Wilkes Barre Yankees. Connect with him on Twitter @mattgclark
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Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints are two relatively small market teams, both are very likable from a football fan’s point of view. Further, most would agree that the Colts and Saints were really the best two teams in the league. The Colts started 14-0 and the Saints 13-0. Ultimately, both teams finished 14-3, and both teams earned the number one seeds in their divisions.
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Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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