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Tag Archives | Drew Brees

These Guys Can Sell Anything: The Five Most Marketable NFL Players

The start of NFL preseason means we’re just weeks away from fall and official football season. Baseball might be America’s pastime, but football is our passion. We prepare for each season by blocking out our Sundays and dutifully pouring hours into our Fantasy Football rosters. And with this great passion comes a strong group of…

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Mayweather Tops Sports Illustrated’s List of 50 Richest Athletes in 2013

For the second consecutive year, welterweight boxer Floyd Mayweather topped Sports Illustrated’s annual list of the 50 richest athletes in professional sports. Last year, Mayweather took over the top spot from Tiger Woods, who had held the spot every year since Sports Illustrated began compiling the list in 2004. From just two fights this year…

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What Drew Brees Can Teach You About Salary Negotiation

On July 13, 2012, the New Orleans Saints and Drew Brees agreed to terms on a 5-year, $100 million contract, a deal that included the largest amount of guaranteed money ($60 million) in NFL history. Brees was able to do this because he may have had more leverage during his negotiation process than any other…

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Top 8 Most Engaging NFL Players on Facebook

Several different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing…

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Brands Leverage Athlete Influence in Holiday Campaigns

The holidays are fast approaching and many brands have turned to social media for their holiday campaigns. Some brands have made impressive efforts to increase their brand awareness and holiday specials by partnering with current and former professional athlete’s social media accounts. Athletes are among the most followed accounts on Facebook and Twitter and hold…

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How Fantasy Sports Unites Fans All Over the World

While sitting in a New York bar watching the New Orleans Saints successfully open the football season last week, it struck me that there is one thing that unites sports fans all over the world. Whether it is the NFL here in the US, rugby league in Australia or the English Premier League (EPL) soccer, today’s sports fans want to be engaged and actively interact with their favorite sports. They satisfy that desire by playing fantasy sports or by getting involved in forecasting weekly results. In Australia we call that tipping. Technology, fast-speed internet access and our increasing use of social media is making this engagement even easier and more fun for the fan.

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ESPYs Allow Fan Voters to Draw Emotional Appeal

The ESPYS were a night that highlighted the perseverance of individuals, the resurrection of towns, and the voice of the people in a collective environment.

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Super Bowl XLIV Recap

Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints…

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