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Sports Stadium Sponsorship in the Digital Age

Sports Stadium sponsorship has changed dramatically over the last several years, and continues to evolve at a rapid pace. For example, sponsorship within sports venues used to consist almost exclusively of traditional signage assets: branding opportunities usually found in the concourse areas, concession stands, and other high traffic areas. Then, largely due to television, we…

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Three Keys to Increasing Sponsorship ROI

(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…

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