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Attention Sports Agents! Your Reputation Is On The Line

Guest Post Submitted by Chris McKenzie There’s been one too many Billy Bean’s to mention in this article. You know; the “great” players at younger/inexperienced levels that never “make it” in the big leagues. Half a season of poor performances later and he’s not the only one looking debauched; you mis-represented your client. Sure, there…

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Connect with Tribes Instead of Crowds

(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…

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The ABC’s of Asking for Referrals

There was once a member in a Chapter who sold computer equipment. Just before joining the organization, he had sold dozens of computers to a local school system. Apparently, the state legislature had earmarked a billion dollars for school systems to upgrade their computer equipment and this particular member had come across an opportunity to tap into a small piece of these allocated funds.

After joining, this individual was eager to use the contacts in the organization to identify more school systems that he could sell upgraded computers. As these opportunities represented major transactions for him, each week he focused his infomercials on seeking contacts and inroads into local school systems.

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