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college football playoff

College Football Playoff Preview?

The Egg Bowl should be called the no respect bowl. Mississippi State and Ole Miss went completely unnoticed by anyone heading into the season and now they are two of the top teams in the country. Normally this rivalry doesn’t get out of the state as it goes for popularity, but this year it could…

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Bowl Games: Swag Bags And Recliners Highlight Bowl Season

Alas, it’s the season many college fans have been waiting for:  College Football Bowl Season.  And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…

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The Top News In #Sportsbiz – 11.25.13 – 12.02.13

This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football.  Get your #SportsBiz fix below. Sports…

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college athletes should get paid

College Athletes Should Get Paid: Heres Why

College athletes should get paid. But wait. That might not mean what you think it means. It doesn’t mean that college athletes should be living like professional athletes – raking in signing bonuses, making and spending millions. But it does mean that college athletes should be getting something in return for their efforts on the…

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The Business of Johnny Manziel: A Plot Revealed

Johnny Manziel– an unbelievable talent shrouded in scrutiny and arrogant adolescence. The NCAA – a ruthless organization, which has drawn comparisons to the mob with its nonexistent business ethics, and exploitive policies. These two entities are completely “unaware” of each other’s agendas, despite how much one needs the other to survive. It doesn’t take a rocket…

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Johnny Manziel

Johnny Manziel Allegations: Who’s to Blame?

The Saga of Johnny Manziel – AKA Johnny Football Imagine working for a company for three or four years in your early twenties. Now imagine working for that same company which controls the use of your name and likeness while you are an employee. If you use your name or likeness for your own profit,…

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The BCS Bust Bowl – Northern Illinois Will Play in 2013 Orange Bowl

Wha—-Boom! Did you hear that? That was just the sound of the Northern Illinois Huskies crashing the Bowl Championship Series (BCS) with their improbable selection into the Orange Bowl. Who saw this coming? There was a buzz around the Kent State vs. Northern Illinois game last weekend and the probability for the winner to work…

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Maryland-Rutgers

Maryland and Rutgers Join The Big Ten…Wait…Why?

The Times They Are A Changin’–Bob Dylan Even Bob Dylan’s words from his 1960s classic rings true in 2012 in College Football.  The landscape has changed in college football drastically over the past few years. A 4 team playoff begins next year and conference realignment is at an all time high.  I honestly can’t keep…

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Penn State Football Scandal Causes Drop in State Farm Sponsorship

Following the findings of the NCAA pertaining to the Penn State football scandal, the Nittany Lions are probably going to suffer even more losses in the future. As if a $60 million sanction, four-year postseason ban, loss of scholarships, a vacation of 111 wins under the late Joe Paterno, and a five-year probationary period weren’t enough…

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Sportsbiz Weekly Buzz – 11.12.20

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business You Say Potato, Idaho Says Cha-Ching  “Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken…

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11 Great Sports Tweets From Early 2011

We’re just two weeks into 2011, yet between NBA trade rumors, the BCS National Championship game, and the NFL Playoffs, we’ve already experienced a lot of excitement. Here are some of my early favorite tweets from the world of sports in 2011. Blake Griffin, Professional Athlete, LA Clippers (@blakegriffin) “I know everyone is saying this…

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Chinese Athletic Brand Makes Sponsorship Splash

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

Top Chinese Athletic Brand Signs NBA’s Evan Turner

For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.

That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.

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