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Los Angeles Kings Market Strategy Utilizes ‘Commonality’

In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following.  The Lakers, Clippers, and Dodgers ran the Los Angeles scene.  Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base.  Gretzky brought…

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Blake Griffin Officially Signs Sports Sponsorship Deal With Jordan Brand

On the court, Chris Paul and Blake Griffin are the 1-2 punch as the face of the Los Angeles Clippers. This past Friday, Griffin joined the elder Paul as teammates in another way by signing a sports sponsorship deal with the Jordan Brand. During Griffin’s rookie season in 2009-10, he signed on with Nike, so…

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