How to Use a Pen to Sell On the Telephone

by Bill Guertin | April 15th, 2010 | View Comments

With cell phones, call forwarding, and the death of the land-line in the home, most often we have no idea where our prospects might be when we’re calling them about our sports ticket opportunities.  They could be in the car, the supermarket, out on a date, or anywhere else you could imagine.

Wherever your prospect happens to be, chances are they’re near a piece of paper and a writing instrument of some kind. It’s your chance to engage them in your conversation – IF you’re good enough with using information that can lead to a sale.

While you have someone engaged on the phone, try this: ask them if they’re near a pen and paper, and ask them to write down a few things you’re going to dictate to them.  This subconsciously gets them to begin thinking creatively and positively in your direction, because they’re writing down something about you, keeping an informal “record” of your conversation, and they have a pen in their hand… which is a close cousin to signing a deal.  (Many people also think better when they have a pen in hand and are writing!)

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Salesman Calling!: Where People Answer Their Cell Phones

by Bill Guertin | November 6th, 2009 | View Comments

kiwanjaWhat’s the strangest thing someone has said to you as they’ve answered a call from you on their cell phone?

Sports ticket sales professionals call thousands of prospects a day, and many times we catch people in strange, awkward, or questionable situations. Here are some of the best examples of responses from sales prospects during actual calls that sports ticket sales reps have made to people on their cell phones:

“I’m on a treadmill right now.” (out of breath)

“I’m going into a CATscan.” (Aren’t you supposed to leave those cell phones outside?)

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