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The Minnesota Vikings PR Soap Opera

The Minnesota Vikings are grateful for two things this week: Wade Phillips, who became the former Dallas Cowboys’ coach when owner Jerry Jones pulled the plug on his tenure, Monday. Vikings’ quarterback Brett Favre’s career performance of 466 yards and a fourth-quarter comeback to beat the Arizona Cardinals, Sunday. The former is what bumped the…

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Text Messages Aren’t Good for PR

Nothing is sure in this world except death, taxes and text messages that will come back to bite you in places that will hurt.

Right now, future NFL Hall of Fame quarterback, Brett Favre, is smarting from even the suggestion that he texted a former game-day reporter for the New York Jets (there is no verification of these stories and the investigation by the NFL is in its infancy). This news evolves as golfer Tiger Woods continues to reel from released text messages, voice mails and his eventual admission to infidelity that cost him millions of dollars in endorsements and his marriage during the past year.

My guess is that phone companies are vetting each future endorsement prospect like never before.

There is a lesson here for everyone, however: everything we record in type or voice and transmit via Internet, phone or cable, is forever traceable and transferrable. The messages are also resilient to destruction. They are the movie ticket stubs that we keep for years as mementos or prom dress that hangs in a closet decades after your big night. The big difference is that texts, emails and voice messages tell stories. There’s little to guess about what’s being communicated because it’s out there for people to read and hear if that once-special someone chooses to share what you may have assumed to be forever private.

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Interception

According to Wikipedia, “an interception is a very specialized move that occurs when a quarterback’s pass is caught by a player on the opposing team. This leads to an immediate change of possession during the play: the defender who caught the ball immediately assumes the role of the offense and attempts to move the ball as far towards the opposing goal as possible. Following the stoppage of play, if the interceptor retained possession of the ball, their team takes over possession at the spot where he was downed.”

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Build a Brand Like Apple in Sports

When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes.  Apple’s PR department has one…

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Florida Football Coach Provides PR Case Study to End the Year

Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies. On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he…

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These Athletes Should Be on Twitter

For professional athletes, Twitter can be an incredibly valuable tool. It is a way to connect with current fans and to earn new ones. It is also an alternative to traditional media, providing direct access the public. Twitter is a tool for crisis management, where athletes can accept criticism and attempt to change opinions. Most…

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