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Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

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sports media

MLB Biogenesis Case Could Soon Bring Suspensions

The probe into the Biogenesis wellness clinic that allegedly supplied Major League Baseball (MLB) players such as Alex Rodriguez, Ryan Braun, Nelson Cruz and a hand full of others with performance enhancing drugs (PED) could potentially bring suspensions sooner rather than later, according to a report. The investigation into the Miami clinic has been onging since…

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The 3 Most Significant Sports Agent-Athlete Relationships

In Australia, sports agents have recently been on the receiving end of some bad press. There have been stories of indiscretions in both AFL (Australian Rules Football), involving Ricky Nixon, and NRL (Rugby League), with Sam Ayoub. The reports have tainted both the respective sports as well as the reputation of sports agents.  I won’t…

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How Much Money is A-Rod Making Per Swing?

Alex Rodriguez (A-Rod) is currently the highest paid player in the MLB.  Although he is the highest paid player in major league baseball, he comes in ninth in jersey sales (behind teammate Derek Jeter). Do you think A-Rod should be making his $33 million a year salary or do you think someone else deserves being…

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Alex Rodriguez and the Asterisk

Yesterday, Alex Rodriguez became the youngest player in Major League Baseball history to hit 600 home runs, only the 7th ever to hit that milestone… Finally (A-Rod had gone 46 at-bats after his 599th home run before breaking the 600 mark). At 35 years and 8 days old, Rodriguez beat Babe Ruth to number 600 by just over a year and a half. And to reach a milestone that only seven players have ever reached over the course of more than a century is absolutely amazing. However, the big home run wasn’t nearly the event it could or should have been, because of A-Rod’s 2009 admission that he took performance enhancing drugs.

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