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Sports Media PR, Then and Now

Written by in Sports Media

As the old Virginia Slims tagline for the Women’s Tennis Tour said  in the 1970s, “WOW!” Oh, wait … that line was, “You’ve come a long way, baby.” The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however,…

Endorsements 2 Point 0

Written by in Sports Sponsorship

Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contract…

Privacy Policy

Written by in Uncategorized

Sports Networker and www.sportsnetworker.com are committed to maintaining and protecting the privacy of your personal information. Collectively Sports Networker and www.sportsnetworker.com will be referred to as either “we,” “our” or “us.” The following discloses our policy for gathering and disseminating personal information collected by Sports Networker and www.sportsnetworker.com. If you have any questions about your…

Being a Networking Decathlete

Written by in Sports Networking

The decathlon is a track and field competition involving 10 events – five on each of two successive days. Performances in the 10 events are scored by reference to a points table. The individual accumulating the highest number of points after the 10 events is declared the winner. The decathlon is a menu of athletic…

How to Create Content Sports Fans Will Care About

Written by in Sports Marketing

Image by SomewhatFrank Using the framework set forth by Gary Hayes and Laurel Papworth (and expanded on by Valeria Maltoni) I’d like to continue the mini-series on using social media for sports marketing. Last time we talked about how to involve, and for this post I’d like to discuss how to begin the second phase,…

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