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Good News and Bad News About Working in Sports

Written by in Sports Jobs

If you want to work in sports, and I think most of you do, I have a question for you: What do you plan on doing in the sports industry? What company, if they hired you, would be a dream come true? The New York Jets? New York Yankees? San Francisco Giants? How about Adidas? Or…

A Kid’s Guide to Sports Marketing

Written by in Sports Marketing

When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…

Aussie Football Goes To China

Written by in Sports Sponsorship

(This is a guest post by Andrew Collins) Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, the Australian Football League is making a surprise inroad in the…

How to Find Your Sports Agent

Written by in Sports Business

This article is for all the young athletes who depend on Sports Networker to provide resourceful tools for your future sports career. You’ve got hustle, talent, and on your way to the pro level. How do you find a sports agent who has your best interest in mind? Here are some tips to help you…

Top 6 Tips On Community Management

Written by in Social Media in Sports

A few weeks ago I wrote about the importance of building a community and becoming more than just a sports team. One thing I didn’t really touch on in that post is the importance of community management. The community manager is often the front line of communication between a brand and it’s customers or a…

Marketing Resources for Pro Athletes

Written by in Sports Marketing

When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…

The Future of Sports Social Media

Written by in Social Media in Sports

In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…

Three Keys to Increasing Sponsorship ROI

Written by in Sports Sponsorship

(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…

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