I actually think this a really cool idea, and in a way it cuts out the middle man in in trying to get an Athlete booked. Personally, I see this catering more to big corporations and executives than say a casual fan. My only concern is the security factor for these athletes, since there are seemingly no big hoops to jump through to book them…who knows what kind of stalkers this could invite to harass them. I’m sure however this has been thought of already since Tiki Barber is a co-founder of the company and brings and athlete’s perspective to the mix. Nevertheless I think it’s a great idea, and if you could afford to book one of these athletes it seems like a wonderful once in a lifetime opportunity you should take advantage of.