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Tyler Johnson

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Top 100 Ways to Build Your Sports Career Using Social Media

Though I am already lucky enough to have a job in sports that I love, I never stop trying to accumulate industry knowledge or competitive intelligence, if you will.  Below are the top 100 ways I’ve found and/or witnessed others using to help further develop their career in sports.  The first 90 have are all…

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Using LinkedIn for Sports

When I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it.  Initially I saw the value in connecting with others in my industry and experimented with the tools that were there. I began to meet a lot of interesting people via…

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Interview with Terry Savarise- Senior Vice President of U.S. Cellular Field and The United Center in Chicago

Recently I was able to sit down with Terry Savarise, the Senior Vice-President of both U.S. Cellular Field and the United Center here in Chicago.  With a full slate of major league baseball, the United Center hosting over 220 events a year, and recently developing the Chicago White Sox & Los Angeles Dodgers new spring…

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Added Value vs. Perceived Value

In the economic times of 2009 everyone is trying to define and produce value.  Like most marketing buzzwords, value can be a very ambiguous concept. When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides.  The emotional aspect…

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