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The ABC’s of Client Communication

Being a sports executive on any level involves a lot of hard work to get projects done the way your clients expect. A key aspect of retaining quality clients is learning how to effectively communicate with each one on their level. Each of my clients is unique and special and I communicate with them according…

Manchester United Modernizes Corporate Communications

Manchester United last week confirmed that it has appointed Jon Tibbs Associates (JTA), a leading PR agency, to assist with its communications. You might wonder why the highly successful soccer club has made such an appointment. While United is still enjoying success on the pitch, all is not well off. The club, realizing this, is…

3 Strategies Smart Sports Teams Use to Boost Sales

With so many other forms of entertainment competing for fans’ attention these days, teams need to offer more than just bobbleheads and dollar dog nights to boost sales of tickets and merchandise. Sports marketers and operations directors recognize they must offer fans unique, personalized experiences to entice them to come back. Here are three strategies…

Jerry Maguire

How to Be a Sports Agent

  Between Entourage, Jerry Maguire, and a whole host of glamorous media portrayals of sports agents it’s no wonder that interest in the career has spiked. They’re often portrayed as macho, masterful negotiators, shouting into their cell phones while driving to their palatial home in a custom Mercedes; all this while rubbing elbows with star…

Jobs In Sports Management

5 Tips to Get a Job in Sports Management

It takes much more than star athletes to make a sports franchise successful. Behind every win on the field, there’s a team of skilled sports management professionals keeping the organization’s basic operations moving, coordinating game day events, promoting ticket sales, supporting athletes, and filling a wide variety of other critical roles. It’s no surprise that…

3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

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Engaging In Sports To Build A Resume

The world is in a far greater competitive space than it was a few decades ago. There is no better example of this than the cutthroat world of finding a job. Someone once said that life is a game — if that’s so, then all those who take on life like a sport will have…

Computer Security In Pro Sports: The Unseen Player

Computer security is an inescapable topic these days. Frequent hacks of employers, retailers, and healthcare institutions have put millions of us in the line of fire for identity theft. Like any other business, professional sports teams face these same hazards. They must safeguard social security numbers and other personal data for employees and vendors, but…