Search engines are the backbone of the internet. For instance, Google works by sending out “spiders” to scour the web and collect and organize content.
Just the same, Blinkx is a video search engine, which allows users to quickly search the web for videos and find results. It utilizes its patented Concept Recognition Engine (CORE) technology that leverages speech, text and image analysis to deeply understand the content and context of videos.
From a marketing perspective, blinkx is an Internet media platform that connects digital consumers with advertisers through professionally generated content. In a recent partnership with EpicTV.com, the two companies are looking to provide extreme sports enthusiasts with unique videos of the most adventurous athletes in the world.
Blinkx and EpicTV.com Are A Natural Fit
EpicTV.com is a website that offers extreme sports fans an up-close look at the world of action sports. This is done by utilizing independent filmmakers to produce unique content of sports such as skiing, snowboarding, mountain climbing, wing-suit flying, surfing, mountain biking, base jumping and more.
Dan Slivjanovski, SVP, Chief Marketing Officer of blinkx, explains how sports and blinkx mesh well together:
“Sports clips are consistently one of the most popular types of short form video content online, and extreme sports videos of freeskiing stunts, wingsuit dives and more are some of the most shared on social media. This partnership with EpicTV.com, a well-known and respected brand in the extreme sports world, is an exciting way to bring the athletics-loving audience on blinkx dynamic new sports content that takes place off the field.”
Blinkx has signed more than 900 partners and indexed over 35 million hours of video and audio content to date. The video search engine will utilize its AdHoc platform to pair relevant advertising with appropriate videos. Panu Lehti, head of EpicTV.com, explained:
“We are extremely pleased to partner with blinkx to bring our professionally produced extreme sports content to a brand new crowd of video viewers. Blinkx, with its advanced search technology, is a perfect match for our diverse content, ensuring that fans of everything from skiing to surfing are able to find the high-quality videos they’re looking for.”
With both companies working together, the tandem should be able to provide viewers with relevant ads. Reaching out to extreme sports enthusiasts is great, and the provided ads are targeted for the unique audience.
Below is a video of an interview with Suranga Chandratillake, CEO and Founder of blinkx. The video gives great insight into how Blinkx works.
What do you think of this kind of marketing/advertising? Has it ever worked on you?
Photo credit – flyingfossils.web.com
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