Top Menu

Key Skills Needed To Have A Successful Career In Sports Marketing

This is a unique time for the world of sports marketing. The worlds of online and offline marketing have shifted how we approach the way we market speak to your customer base.

Now more than ever you have an opportunity to build dynamic relationships but that’s easier said than done. Customers are getting savvier, and it’s putting pressure on marketers to provide their customer base with consistent and engaging content.

Today good marketers go beyond a single discipline; they have a firm understanding of how to integrate multiple engagement points and how they roll up to the overall strategy. A marketing plan is doomed to fail when it lacks proper planning and integration.

Five Skills Seeded to Be Successful in Sports Marketing:

Understand Your Customer Base

This is the most important component of a marketing campaign. You must know your market and now adding social media to the mix can expand your customer base to places you may not have expected previously, so understanding your analytics and demographics are important to your ROI. This aspect is of greater importance because of the different social media options available, timing of content, and messages to your various target markets.

Study the Field

It’s not only important to know what’s happing in your industry but you should know what’s happening in other fields. You can learn from their best practices and apply them to your marketing plans.

Be Flexible

We live in a world of immediate feed back. Your customers will let you know if something doesn’t resonate with them. With the world of social media constantly evolving, you always need to be evaluating during your campaign not just after. Making the proper adjustments to your marketing plans will help your ROI in the end.

Don’t Be a One Trick Pony

A successful marketer is someone who can concept, execute and manage a campaign all the way through. You can go far in your career if you’re someone who can ideate and execute, especially early in your career. Marrying creativity with solid execution will help you standout from your competition and keep your customer base engaged throughout your campaign.

Have Your Finger on the Pulse

A good marketer keeps their ear to the ground for upcoming trends, platforms or activations that may help shape engaging marketing programs with your customers. There are a number of great email newsletters, social media accounts to following to keep you up to speed on the industry. Of course, this is the foundation. Good campaigns have full-integrated thinking with support from the total marketing mix. But the main thing it comes down to is loving what you do. Working in sports is fun. It takes a deep knowledge of these attributes paired with an unbridled enthusiasm to be successful in our industry. Marketing never stops, both professionally and personally.

What other thoughts would you add? Be sure to mention them in the comments. Make sure to shoot us a tweet and a follow @SportsNetworker

, , , ,

9 Responses to Key Skills Needed To Have A Successful Career In Sports Marketing

  1. boca raton cpa john miller broadcaster June 14, 2014 at 1:48 pm #

    CPA certificate holders are required to maintain and
    improve their professional competence through continued professional education (CPE) learning activities.
    Affiliate marketing is when you market other people. Specific edge that you enjoy through this software.

  2. skin care products you need June 27, 2014 at 5:39 pm #

    The causes of hair loss in women are slightly different from those in men.
    The first mineral that is very much needed for hair regrowth
    for men is zinc. Regular use of tomato paste on the hair and scalp on a weekly basis can really
    help to stop hair fall.

  3. womens health and fitness June 28, 2014 at 8:34 am #

    Newer technologies and advanced tools have made it possible for
    cosmetic surgeons to carry out the highly delicate surgical
    procedures with more confidence and mitigated risk factors.
    An experienced plastic surgeon can ensure you appealing aesthetic results with
    the help of innovative body contouring procedures. There is one error:
    the sentence “The heir who wins the windfall will be the one who finds the.

  4. Finasteride on the other hand has been approved by Food and Drug
    Administration to treat enlargement of prostate.
    It is important to always make sure that your hair is well maintained by ensuring that the
    hair is kept clean. The Hair Transplant Network gives an estimate of $4 to $8 per graft
    for a FUT procedure and $6 to $10 per graft for a FUE procedure.

  5. facial plastic surgeon boca raton fl July 27, 2014 at 11:24 am #

    In the last five years, the survey states, a face life, or rhytidectomy, is one of the most
    requested of all invasive procedures. In recent years the term “mommy-makeover” has become more common. The couple broke up in 1937 as Lamarr finally escaped to London by drugging him.

  6. real estate agent salary August 7, 2014 at 3:24 am #

    In fact, wereit not too late already, and perhaps always by
    nature had been, if only dueto the freely-chosen as well as popularly-tolerated if notenthusiastically-supported incorrigibility of those with all the
    real,pseudo-individually, thus no less pseudo-collectively decision-making power,
    but who will undoubtedly never listen, at least not
    on time; then the bestof all possible advice, at this
    point, at least while, as Gore puts it,”gliding through a skid,” might have
    been provided, not by the real – Superman, but rather from Lois and Clark; for, in that
    version, Supermansimply turns off the engine. Most companies provide “tax equalization,” which means that they’ll make sure that
    your after-tax income – no matter what – is equal to what it would have been if you’d stayed
    stateside. The IRS has upheld deductions for children as
    young as 7.

  7. weight loss hcg side effects August 16, 2014 at 5:20 pm #

    There are some hindrances in you goal to lose unwanted body fat like oils, fats, ointments, and creams.
    But before you buy HCG drops you should know how they work.
    It is a bit pricey, but is well worth the extra
    money.

  8. Used dock box fiberglass August 26, 2014 at 4:15 am #

    Essential is a good set of insulated waders as well as a hooded, waterproof coat to wear over
    your clothing and waders. After users select their avatar they’re transported into their apartment.
    The exception to this rule is when fishing structure, there will always be a calm spot behind structure that cat fish
    rest in and it will be natural for your bait to
    settle in this area.

  9. Facial Plastic Surgeon virginia beach September 1, 2014 at 7:43 am #

    People have died on the operating room table even with
    the best of care. However it creates a subtle natural-looking result that doesn’t appear too
    overdone. Some are dissatisfied with their natural noses, some have
    incurred injuries to their noses, and some do not like how aging has
    changed their noses.

Leave a Reply