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MLB Playoffs Round Two: Comparing the Teams via Social Media

Here we stand with four teams left, each series destined to be a grueling battle for its league-respective pennant. Coincidentally, the four teams with the most Twitter followers heading into the playoffs are the four that remain. By this logic, we ‘ll be looking at a New York Yankees/San Francisco Giants World Series in due time, but let’s take a closer look at how the American League and National League Championship Series matchups stack up.


MLB Playoffs: Comparing the Matchups via Social Media

New York Yankees vs. Detroit Tigers


Yankees Twitter: 748,870 followers

  • Pennant Chase Growth: 690,391  followers on August 15

Tigers Twitter: 162,679  followers

  • Pennant Chase Growth: 138,012 followers on August 15

Yankees Facebook: 6,084,951 likes

          • Talking about: 607,334


Tigers Facebook: 1,087,800 likes

          • Talking about: 155,987


Analysis: The Yankees hashtag ‘#27andcounting’ is just like most Yankees fans that I’ve met. It’s cocky, brash, unnecessarily loud, and it reeks of over-flowing self-confidence. Unfortunately, it’s also got a leg to stand on, as the Yankees Twitter account has the most followers of all MLB teams. This stat includes the Tigers, of course, who have about 22% of the followers that the Yankees have. Their number, while solid compared to teams across the league, pales in comparison to New York’s. And just look at those Facebook numbers. Somehow there are fewer people talking about the Tigers on Facebook than there were in the first round. Yikes.


St. Louis Cardinals vs. San Francisco Giants

Cardinals Twitter: 195,159 followers

  • Pennant Chase Growth: 165,055 followers on August 15

Giants Twitter: 313,514 followers

  • Pennant Chase Growth: 287,298 followers on August 15

Cardinals Facebook:

          • Talking about: 223,347


Giants Facebook: 1,547,323 likes

          •  Talking about: 375,922


Analysis: Yes, the Giants have more than 100,000 more Twitter followers. And yes, the Giants have more people talking about them on Facebook. But at this point, how can you count the Cardinals out? There are nearly 100,000 more people talking about St. Louis now than the first round, and while the Giants have more than doubled their ‘talking about’ status, life has taught us to never bet against the Cardinals in anything ever again.


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5 Responses to MLB Playoffs Round Two: Comparing the Teams via Social Media

  1. sportsnetworker October 18, 2012 at 7:12 am #

    @xfinitysports Thanks again for sharing!

  2. MichelleMarcus October 19, 2012 at 6:50 pm #

    Good summary on the Cardinals. And yes, I’m biased.

  3. Brie Olsen July 6, 2020 at 1:25 am #

    Well the dynamics you see on social media grounds in terms of numbers of supporters than you have on playing grounds. As a paper help – it s not simply about having more than or less than numbers of supporters on Facebook but having hundred percent in playing field

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