Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ 2 Ways to Enhance Marketing for Unpopular Sports | Sports NetworkerSports Networker

Navigation

You are here: Home > 2 Ways to Enhance Marketing for Unpopular Sports

2 Ways to Enhance Marketing for Unpopular Sports

Written by in Sports Marketing
Comment
377

soccerThere’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere?

1.  Educate People About the Game

Fans often don’t appreciate what they don’t understand, and while most of us play soccer when we’re younger (Our Dad’s just sign us up so they can stare at the soccer mom’s when our mom’s aren’t looking?) we often quit before high school and play the sports all our friends are playing.

Casual sports fans probably like wheeling bicycle kicks, headers, penalty kicks and other exciting shots, but could careless during the other hour and twenty minutes that ‘nothing is going on.’ It’s because they don’t understand the nuances of the game. If someone can’t tell the difference in Lionel Messi and Charlie Davies that means they ‘don’t get it.’

Not understanding the nuances of the game usually equates to not being able to appreciate anything aside from the goals. People in Michigan and Minnesota like hockey because they grew up playing it, but in Texas, they group up playing football. There’s no reason Texan’s should like hockey except that they haven’t been exposed to it the same way people from the north have.

Use time outs (maybe flops in soccer?) to explain basic rules, host online campaigns on the US Men’s soccer page showing good non-scoring plays (and explaining why they’re good.) If a fan understands what he’s watching he’s more prone to enjoying it.

2.  Provide Access to the Personalities

The NBA is exceptional and marketing individual players so it’s probably no coincidence they’ve been the quickest league in adopting social media. Lewis wrote a great post about some of the things he’d do if he were still playing today to increase visibility.

Have players to post game interviews that are live on Ustream (instead of hours later on sports center or a sound byte in the news paper the next morning). Have players answer 2 questions each on a platforms such as Twitter or Facebook. Host tweet-ups with your athletes and fans that bought special packages, etc.

The bottom line is that if fans aren’t a huge fan of the sport it doesn’t mean that they won’t become a big fan of a particular player that resonates with them. Personally, I love the scrappy guy that doesn’t have Adrian Peterson or Carl Crawford’s tool set but finds a way to make plays, to win games, to orchestrate come backs on sheer heart and grit alone. If those guys are giving me access you can bet your ass I’m tuning in.

In Conclusion

Often times make marketing out to be a lot harder than it has to be.  Tell compelling stories, find compelling stories and then share them (or give your fans a way to share them for you.) It starts with education, people have to understand what they’re watching. But they also have to know why, why they should care. It’s the stories (and the personalities that make up those stories) that entice people to flip to that channel.

Sometimes people make that story easy. See: Usain Bolt. But other times the people doing the marketing (YOU!) have to dig a little deeper. That doesn’t mean it can’t be done.

Oh, and who are we kidding, NOBODY can market the WBNA.

What do you think? How would you sell soccer in America? Hockey in Texas? Cricket in Canada?

Post inspired by Anita Lobo

, , ,

377 Responses to 2 Ways to Enhance Marketing for Unpopular Sports

  1. JamesTwile April 1, 2026 at 5:48 am #

    https://certifiedmaplerx.shop/# canadian medication delivery to usa

  2. JamesdriEf April 1, 2026 at 7:36 am #

    http://bordervaluerx.com/# affordable border pharmacy mexico

  3. Jeffreypypom April 1, 2026 at 8:12 am #

    my canadian pharmacy rx: TrustedIndiaCare RX – canada drugs online review

  4. Antoniocig April 1, 2026 at 8:19 am #

    mexico border medications usa access [url=https://bordervaluerx.com/#]pharmacy in mexico[/url] mexican drugstore shipping to usa

  5. JamesdriEf April 1, 2026 at 10:27 am #

    https://trustedindiacarerx.shop/# low cost online pharmacy

  6. Jeffreypypom April 1, 2026 at 10:59 am #

    southern pharmacy: top online pharmacy india – online pharmacy no prescription

  7. JamesTwile April 1, 2026 at 11:52 am #

    https://certifiedmaplerx.shop/# northern pharmacy canada

  8. Antoniocig April 1, 2026 at 12:52 pm #

    certified canadian pharmacy usa [url=https://certifiedmaplerx.com/#]CertifiedMaple RX[/url] CertifiedMaple RX

  9. JamesdriEf April 1, 2026 at 1:17 pm #

    https://trustedindiacarerx.shop/# canadian pharmacy

  10. JamesdriEf April 1, 2026 at 4:04 pm #

    http://certifiedmaplerx.com/# licensed canadian drug suppliers

  11. Jeffreypypom April 1, 2026 at 4:30 pm #

    affordable border pharmacy mexico: affordable border pharmacy mexico – mexican drugstore shipping to usa

  12. Antoniocig April 1, 2026 at 5:23 pm #

    canadianpharmacyworld com [url=https://trustedindiacarerx.shop/#]verified india drug manufacturers[/url] list of online pharmacies

  13. JamesTwile April 1, 2026 at 5:55 pm #

    https://trustedindiacarerx.shop/# india pharmacy mail order

  14. JamesdriEf April 1, 2026 at 6:53 pm #

    https://certifiedmaplerx.com/# certified canadian pharmacy usa

  15. Jeffreypypom April 1, 2026 at 7:17 pm #

    BorderValueRX: mexico border medications usa access – mexican drugstore shipping to usa

  16. DanielGyday April 1, 2026 at 9:46 pm #

    affordable border pharmacy mexico: BorderValueRX – affordable border pharmacy mexico

  17. JamesdriEf April 1, 2026 at 10:24 pm #

    https://bordervaluerx.com/# mexico border medications usa access

  18. Jeffreypypom April 1, 2026 at 10:52 pm #

    my canadian pharmacy: verified india drug manufacturers – pharmacy prices

  19. JamesdriEf April 2, 2026 at 1:43 am #

    http://certifiedmaplerx.com/# licensed canadian drug suppliers

  20. JamesTwile April 2, 2026 at 2:06 am #

    https://bordervaluerx.shop/# affordable border pharmacy mexico

  21. Jeffreypypom April 2, 2026 at 2:10 am #

    BorderValueRX: BorderValueRX – worldwide pharmacy

  22. Jeffreypypom April 2, 2026 at 5:35 am #

    CertifiedMaple RX: certified canadian pharmacy usa – canadian medication delivery to usa

  23. JamesdriEf April 2, 2026 at 8:36 am #

    http://trustedindiacarerx.com/# best online pet pharmacy

  24. Jeffreypypom April 2, 2026 at 9:01 am #

    which online pharmacy is reliable: india medication delivery to usa – usa pharmacy

  25. JamesTwile April 2, 2026 at 11:05 am #

    http://trustedindiacarerx.com/# pharmacy rx

  26. JamesdriEf April 2, 2026 at 11:56 am #

    https://certifiedmaplerx.shop/# CertifiedMaple RX

  27. Jeffreypypom April 2, 2026 at 12:09 pm #

    legit non prescription pharmacies: trusted indian pharmacy usa – online pharmacy without scripts

  28. JamesdriEf April 2, 2026 at 2:57 pm #

    https://bordervaluerx.com/# affordable border pharmacy mexico

  29. Jeffreypypom April 2, 2026 at 3:13 pm #

    certified canadian pharmacy usa: canadian medication delivery to usa – canadian pharmacy near me

  30. JamesdriEf April 2, 2026 at 6:00 pm #

    http://bordervaluerx.com/# BorderValue RX

  31. Jeffreypypom April 2, 2026 at 6:15 pm #

    BorderValueRX: BorderValue RX – pharmacy in mexico city

  32. JamesTwile April 2, 2026 at 8:11 pm #

    https://trustedindiacarerx.com/# cheapest prescription pharmacy

  33. Jeffreypypom April 2, 2026 at 9:42 pm #

    trust pharmacy: verified india drug manufacturers – mexican pharmacy online

  34. JamesdriEf April 3, 2026 at 1:05 am #

    https://bordervaluerx.com/# mexican drugstore shipping to usa

  35. Jeffreypypom April 3, 2026 at 1:23 am #

    certified canadian pharmacy usa: CertifiedMaple RX – certified canadian pharmacy usa

  36. CharlesEmins April 3, 2026 at 2:53 am #

    pharmacy com: Prime India Meds – reputable canadian pharmacy

  37. Jeffreypypom April 3, 2026 at 4:33 am #

    online pharmacy without insurance: verified india drug manufacturers – online pharmacy pain relief

  38. JamesTwile April 3, 2026 at 5:18 am #

    http://trustedindiacarerx.com/# no script pharmacy

  39. KeithIcefe April 3, 2026 at 9:35 am #

    http://stericarepharmacy.com/# 80 mg prednisone daily

  40. KevinCiz April 3, 2026 at 9:46 am #

    buy prednisone online fast shipping: anti-inflammatory medication online – prednisone pills cost

  41. AllenTooks April 3, 2026 at 11:47 am #

    https://amoxilfast.com/# trusted antibiotic pharmacy usa

  42. KeithIcefe April 3, 2026 at 12:54 pm #

    http://amoxilfast.com/# trusted antibiotic pharmacy usa

  43. KeithIcefe April 3, 2026 at 4:22 pm #

    https://ivermectinfast.shop/# ivermectin treatment tablets

  44. AllenTooks April 3, 2026 at 5:46 pm #

    https://amoxilfast.com/# trusted antibiotic pharmacy usa

  45. RayfordSoasp April 3, 2026 at 7:35 pm #

    safe antibiotics online source: amoxil without prescription usa – amoxicillin capsules online

  46. KeithIcefe April 3, 2026 at 8:55 pm #

    https://ivermectinfast.com/# buy stromectol online usa

  47. RayfordSoasp April 3, 2026 at 9:56 pm #

    buy stromectol online usa: buy stromectol online usa – ivermectin tablets online

  48. AllenTooks April 4, 2026 at 12:45 am #

    http://stericarepharmacy.com/# prednisone prescription drug

  49. RayfordSoasp April 4, 2026 at 12:47 am #

    amoxil 500mg tablets usa: generic amoxicillin online – antibiotics online pharmacy usa

  50. KeithIcefe April 4, 2026 at 1:58 am #

    http://ivermectinfast.com/# buy stromectol online usa

← Older Comments
Newer Comments →

Leave a Reply

Website Managed by T3 CONNECT