Top Menu

Tag Archives | wimbledon

Tennis, Soccer take Different Paths to Positive Press

Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”

Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.

Continue Reading 5

Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

Continue Reading 20