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Under Armour Chases Nike With MapMyFitness Buyout

Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company.  Part of the intrigue behind the move is…

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