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Sports Business: 2K Sports Announces NBA/MLB Combo Pack

2K Sports, a subsidiary of sports business company Take-Two Interactive Software Inc., has announced that the critically acclaimed NBA 2K13 will be paired with the upcoming MLB 2K13 in a combo pack. The combo pack will be available for purchase beginning on March 5, 2013 at participating North American retailers for $79.99, for both the…

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Sponsorships Gear Up for New NFL Season

Visa Kicks Off Another Season With NFL Sponsorship

Visa is going into its 15th year of sponsorship with the NFL and has new marketing plans including greater emphasis on local teams.

Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans — adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.

Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops of 13 NFL teams.

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