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Sportsbiz Weekly Buzz – 12.2.21

Written by in Sportsbiz Weekly Buzz

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossed…

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adidas + UCF + Marcus Jordan – adidas = ???

Written by in Sports Sponsorship

It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…

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